On your side
OUR ETHOS
We stop businesses wasting money on Google Ads
I started Ethos in 2016. At the time, I was a PPC consultant, having left a corporate career at British Airways and Virgin. I was pretty appalled to discover that:
- Most businesses were losing money on their Google Ads
- Most didn't even realise that their Google Ads were unprofitable!
Why is this?
Often the business owner isn't given the right information. In many instances, they should have been advised not to run Google Ads in the first place, given their objectives, budget or industry.
I also saw agency owners struggling to recruit PPC managers. There was usually a competent sales guy who would sign clients up, but the actual work was done by inexperienced junior members of the team, or farmed out to cheap overseas teams.
I knew there was a gap in the market for a highly competent, results-driven Google Ads agency.
Do you only offer Google Ads today?
After three years as a specialist Google Ads agency, we realised that we needed to offer our clients a joined up PPC service.
In the following years since 2019, we have built expertise on YouTube, LinkedIn Ads, Microsoft Ads and Meta Ads (Facebook and Instagram Ads).
Why we're different
Every agency says that they're different. Why would you choose to work with Ethos?
Our Ethos
Why are we called Ethos and what do we mean by 'Ethical Pay Per Click'?
We believe it's ethical to:
- Tell you if you shouldn't run Google Ads or ads on another platform
- Transparently share whether your ads are profitable
- Bring any issues to your attention
- Guarantee that we won't work with your direct local competitors
- Give you full Admin access to your own accounts
- Charge fair, transparent fees
Our values
It's a cliché to say that we're values-driven, but we genuinely sense check our strategy and decisions against our values on a regular basis.
We are:
- Ethical
- Collaborative
- Respectful
- Expert
- Proactive
These values determine how we interact with our clients and with each other as a team.
Our team
We believe that you should have one point of contact on your Pay Per Click accounts.
We believe that that person should do all of the day-to-day work on your account. That the person who spends time with you to understand your business should create and optimise your campaigns.
We believe that PPC is both an art and a science. That the ideal account manager is both a data analyst and a creative thinker.
Read more about our team.
Are we the right agency for you?
Much as we'd love to help everyone, we may not be right for you.
Here's a bit more about how we work, so you can decide if we're likely to be a good fit.
The Ethos team work flexibly from home and have always done so.
Setting up and managing a Pay Per Click account takes focus.
This helps keep costs affordable for the high level of service that we provide.