Need more from your PPC agency?
More proactivity. More of a commercial grip. More clarity.
Paid Media experts for high-value lead generation.
"Ethos provide us with the high level consultancy that we require."
Carole Ankers, Chief Marketing Officer, Wilmington plc
"Ethos are by far the best PPC agency I have worked with in my career."
Jo Morfield, Head of Marketing, Southern Sheeting Ltd
"Ethos has taken our PPC to another level, bringing more revenue into the business."
Martin Price, Director, Secure Screening Services
"Many of my clients have gained double digit growth thanks to this team's efforts."
Paula Parker, Owner, PP8 Marketing
"They've been an essential partner in driving our success."
Rachel Chorley, Head of Marketing, Crest Medical
"A Google Ads agency that combines expertise, ethical practices, and true partnership."
Hilary Duggan, Co-Founder, Finfort Ltd.
"It's great when you find a supplier you can trust and believe that they genuinely want to make a difference to your organisation."
Alastair Shanks, Owner, Right At Home GF
"If you're running PPC for your business, Ethos should be your go-to partner."
Karan Hopper, Owner, Kameleon Marketing
"We finally have confidence that our PPC budget is being maximised."
Lucie Thornton, Marketing Manager, The Huntington and Langham Estate
EXCEPTIONAL RESULTS
We keep our clients for years, not months.
WHY CHOOSE US?
We're corporate escapees with a passion for paid ads
No office juniors.
In most PPC agencies, senior people win the business; but junior people run it. Your account becomes a training ground, managed by someone who has never felt the weight of a budget conversation with a Finance Director, or faced a sales team disputing every MQL.
At Ethos Metrics, your account is run by a senior specialist with 20+ years of corporate experience. There are no layers of management between you and the expertise you're paying for.
We only do Pay-Per-Click Advertising.
We do PPC. Just PPC - Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, ChatGPT Ads and more.
Every conversation, every training session, every process at Ethos Metrics is focused on paid media performance. This means we keep up to date with a constantly evolving industry, diagnose issues faster, ask the difficult questions, and build a depth of expertise that a generalist team can't match.
We won't promise results we can't deliver.
PPC done well is methodical, data-driven, and compounds over time. We'd rather give you an honest picture on day one than spend months managing your expectations.
We offer control and clarity, not unrealistic headline promises to 10x your pipeline overnight. Our focus is on stability, steady growth, and transparent reporting you can have confidence in, even when you have a long or complex sales process.
WHY I FOUNDED ETHOS METRICS A DECADE AGO
I was in your shoes - and I couldn't find the right PPC agency
Back in 2016, I was a Fractional Marketing Director and needed a PPC agency. An agency I could trust. One that could take my strategy and deliver the results that I and the Sales team needed. I realised there was a huge gap in the market - and Ethos Metrics was born.
PPC is commercially exposed work. We offer a specialised service for businesses who need more support than a freelancer can offer, and more expertise than a full-service agency.
Every account at Ethos is managed by two senior PPC specialists, plus our in-house expert in tracking, reporting and attribution. We do not just manage campaigns. We help you make better business decisions.
MEET THE ETHOS TEAM
We have the commercial experience you need
We're a team of 10 and we've all worked for 15+ years in jobs like yours.
Everyone in the Ethos team has held senior roles, for companies including Accenture, British Airways, Citigroup, Citrix, CooperVision, Disney, Johnson & Johnson, Kingfisher, Pfizer, Sainsburys, The AA, The National Trust and Virgin Retail.
We've been Finance Directors and Marketing Directors, Management Consultants and Management Accountants, Programme Managers and Researchers.
We talk your language.
We won't talk to you about Impressions and Click Through Rate.
We'll talk to you about gross profit margins, about net new customer acquisition, about MQLs and SQLs. We'll talk about CRM integration, the length of your sales cycle and our confidence in your data accuracy.
We'll consider your PPC strategy as part of your marketing strategy, which is in turn part of your business strategy. We'll talk to you about the opportunities to scale growth.
We use AI intelligently.
AI cannot manage your PPC campaigns yet. We do not believe that the current levels of accuracy and alignment make it sensible to allow AI to experiment with your marketing budget.
Every business strategy is different. So every PPC strategy needs to be different. And AI training data is not up-to-date with the huge number of changes that happen weekly on each of the PPC platforms.
We're accountable for your Return on Ad Spend - so we choose to use AI as an assistant, not as an opt-out clause.
GET IN TOUCH
We'd love to hear from you
Already running paid ads? We offer a free, no obligation account review.
New to Pay Per Click? Let's discuss if paid ads are right for your business.
Just reach out - we'd love to chat.