Google Ads aren't a level playing field

We help companies punch above their weight in the Google Rankings

In a world dominated by mega corporations and big budgets,
it's getting harder to succeed with PPC.

We are driven by our values of Honesty, Transparency and Partnership.
We’re not here to make Google richer. We’re on the same side as our clients. 
We turn down about 1 in 3 potential clients, because Google Ads aren’t profitable for every business
We don’t just get clicks, we get results, with intelligent campaigns that are 100% tailored to your needs.
Enquiries and Sales

*Business leads and sales transactions directly generated for Ethos clients using Google Ads. Last updated 1 January 2020.

Partner status means that Ethos has:

Demonstrated Google Ads skills and expertise (we’re AdWords certified, taking annual exams).

Met Google’s ad spend requirements.

Delivered company, agency and client revenue growth.

Sustained and grown a client base.

"When Karen took over our PPC campaigns, we saw an immediate improvement across all the relevant metrics.
We paid less for more leads which converted better.
She has a meticulous approach, testing exhaustively and fine-tuning until we really feel we're maximising our spend.
She takes the trouble to understand our business and its needs, in order to create campaigns that are timely and relevant.
I can't recommend her and her team highly enough."
Adam Laird, Joint MD, Homeflow
Adam Laird
Owner, Homeflow

Why do so many get their fingers burned with pay-per-click advertising?

If you’re starting out with a budget of under £5k per month, most decent agencies aren’t interested.
Some people try the DIY approach. Google have a cut-down product to help you do this.
Others go to a big PPC reseller with thousands of customers, but get a low-service one-size-fits-all solution.
We know from our customers that these approaches don’t always work out.
So we decided to offer a fair, honest option.

Try our Google Ads Instant Online Calculator

Businesses like yours deserve to rank higher on Google

No scams

It would be easy for us to waste your Google Ads budget.

We could:
• Take on accounts that we know will ultimately fail.
• Give you an edited monthly report, rather than direct account access.
• Charge you a single fee for clicks and our time, without a breakdown.
• Buy junk clicks without tracking sales or leads.
• Fail to check your account for days on end, so it trends downwards.

We don't do any of these things.

We just build and manage honest AdWords accounts that work.

100% focus

We only do Google Ads.
Plus compelling landing pages to convert your clicks into leads.

We don't build websites or do SEO.
(although we know great people who do if you want recommendations)

We focus on Google Ads, because we get good results and it's what we like to do best.

Most 'full service' agencies farm out their Google Ads to someone else.

We don't do this. You'll deal with us from start to finish.

No jargon

Setting up an effective Google Ads campaign is complex.

There's a lot of jargon.
It's our job to understand this, unless you want to learn more.

We promise to explain what we're doing (and why) in a way that makes sense to you.

No lock in

We don't have fixed contract lengths.

If we're not delivering the results you need, why should you stay?
You're running a business after all.

We'll build you a campaign that works.
In the rare instances where it doesn't, you can end your contract.
No catch.

Honest reporting

You need to know whether your ads are making money for your business.

This is not the same thing as the number of clicks you're getting.
Not all clicks are equally valuable.

This is not the same thing as your click-through-rate.
So people are clicking on your ad - are they buying?

This is not the same thing as your cost-per-click.
We bid the right amount to get the right results.

We'll track what business you get from your Google Ads campaign.
• Did someone pick up the phone and call you?
• Did someone fill in a website enquiry form?
• Did someone go through your online checkout?

We'll give you a report with your cost-per-acquisition.

Bulletproof processes

We're geeks when it comes to processes.

Why? Google Ads are tricky and it's easy to screw up.

Our systems kick off from the moment you enquire.

We’ll analyse your market, the competition, the average cost-per-click.
If you’re going to lose money, we’ll suggest you try something else.

We don't drop balls, because we know exactly what comes next.

We avoid mistakes, because we learn from every account we optimise.

You get predictability.
Because we do what we say we'll do.
On time.

Ethos Metrics (noun)

/ˈiː.θɒs/ /ˈmɛtrɪks/

Ethos: The characteristic spirit of a culture.
Metrics: A set of figures or statistics that measure results.

"When I first met Ethos Metrics it was evident that I was working with professionals who really knew what they were doing.
When you're working to limited budgets and have a lot do, getting measurable value and ROI on activity such as PPC is essential.
Some of my clients work in highly competitive markets which means on-line advertising needs a creative and clever approach.
Ethos Metrics delivers that time and time again - thank you for everything you do."
Karen Winter, Harvey Winter
Karen Winter
MD, Harvey Winter
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