Commercial expertise


Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Let us add value to your business

Let us add value to your business

At Ethos, your account is never managed by the office junior.

The person you speak to is the person who does the work on your account.

Our account managers all have 15+ years commercial knowledge and plenty of life experience. This helps us manage your advertising campaign in partnership with you, thoughtfully and with maturity.

When Ethos began to grow, I thought at length about the people I wanted to bring into the team.

Typically, Google Ads agencies employ one or two experts who handle all client interaction. The bulk of the actual work is done by behind the scenes - by young people who are learning on the job, or cheap overseas freelancers.

I knew this couldn't work for Ethos. So much is lost, often literally, in translation.

I wanted to work with a team of people who could get to grips with our clients' businesses. People who asked the right questions.

What does the client need to achieve? How much can they afford to spend to acquire a new customer? How can we outwit the competition?

So I went out searching for corporate escapees. I knew I could train people to excel at managing Google Ads accounts. But it was much harder to train commercial acumen.

You will have two of our team allocated to your account - one lead account manager and one supporting account manager. You will speak directly to them and they will do the work on your account. It's as simple as that.

I'm hugely proud of the team that we've built and the exceptional service that they provide to our clients.

Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Karen Young

Corporate experience:
Brand and Marketing Manager

15 years at Virgin and British Airways. 5 years as a PPC consultant. Set up Ethos in 2016.

Studied Philosophy, Politics and Economics at the University of Oxford

The Ethos team

Dorcas Podger

Corporate experience:
Qualified Management Accountant; Finance Manager

20 years analytical experience, optimising business performance at a senior level across manufacturing, FMCG and service industries.

Studied Biochemistry at York University

Laura Lambert

Corporate experience:
Supply Chain Management Consultant

Delivered global operational improvement and business transformation projects to FTSE 100 companies. Freelance Business Consultant.

Studied Economics and Politics at Southampton

Cathy Liversidge

Corporate experience:
Programme Manager

Worked at British Airways for 12 years in Corporate Responsibility, Employee Involvement and Information Management.

Studied English and Publishing at Oxford Brookes University

Gaynor Allen

Corporate experience:
Head of Merchandising and Trading, Buying Manager

25 years in senior roles at Tesco, The Book People, Currys PC World & Selfridges.

Studied Business at Edinburgh University

Sam Jones

Corporate experience:

Experienced in Conversion Tracking, Analytics and Scripts.

Studied Banking and Finance at the London School of Economics, plus Applied Data Science and Statistics at the University of Exeter

Claire Harrison

Corporate experience:
Head of Early Careers Programme Delivery

Over 20 years experience in HR and Early Careers Training and Development roles at Barclays, Nomura and Lehman Brothers.

Studied Experimental Psychology at the University of Sussex.

Jackie Coffey

Corporate experience:
Head of Yield Management Systems, Change Manager

Senior manager at TUI UK, responsible for revenue management and optimisation.

Studied European Business Administration at Middlesex University and Ecole Supérieure de Commerce, Reims.

Katie Gleig

Corporate experience:
Channel Development and Programme Management

Over 20 years experience in Investment Banking in Hong Kong and EMEA roles in the IT Industry in the UK. 6 Years with an SME.

Studied French at Reading University.

Haidee Goodwin

Corporate experience:
National Accounts Manager. Marketing Manager

Over 25 years experience in senior sales positions in the Healthcare industry and marketing for a not for profit sports organisation.

Studied Geography and Environment Sciences at Manchester University.

Ruth Jagger

Corporate experience:
Category Management and Retail Location Planning

25 years commercial experience working within retail (Kingfisher and Sainsburys), pharmaceutical and consumer healthcare businesses (Pfizer and Johnson & Johnson).

Studied Chemistry at The University of Oxford