On your side
OUR ETHOS
We stop businesses wasting money on Google Ads
I started Ethos in 2016. At the time, I was a PPC consultant, having left a corporate career at British Airways and Virgin.
I was pretty appalled to discover that:
- Most owner-managed businesses were losing money on their Google Ads
- Most didn't even realise that their Google Ads were unprofitable!
Why is this?
Often the business owner isn't given the right information. In many instances, they should have been advised not to run Google Ads in the first place, given their objectives, budget or industry.
I also saw agency owners struggling to recruit PPC managers. There was usually a competent sales guy who would sign clients up, but the actual work was done by inexperienced junior members of the team, or farmed out to cheap overseas teams.
Who is actually making money out of this situation?
Google.
I knew there was a gap in the market for a highly competent, results-driven Google Ads agency.
Why we're different
Every agency says that they're different. Why would you choose to work with Ethos?
Our Ethos
Why are we called Ethos and what do we mean by 'Ethical Google Ads'?
We believe it's ethical to:
- Tell you if you shouldn't run Google Ads
- Transparently share whether your Google Ads are profitable
- Bring any issues to your attention
- Guarantee that we won't work with your direct competitors
- Give you full Admin access to your own Google Ads account
- Charge fair, transparent fees
Our values
It's a cliché to say that we're values-driven, but we genuinely sense check our strategy and decisions against our values on a regular basis.
We are:
- Ethical
- Collaborative
- Respectful
- Expert
- Proactive
These values determine how we interact with our clients and with each other as a team.
Our team
We believe that you should have one point of contact on your Google Ads account.
We believe that that person should do all of the day-to-day work on your account. That the person who spends time with you to understand your business should create and optimise your campaigns.
We believe that Google Ads are both an art and a science. That the ideal Google Ads manager is both a data analyst and a creative thinker.
Read more about our team.
Are we the right agency for you?
Much as we'd love to help everyone, we may not be right for you.
Here's a bit more about how we work, so you can decide if we're likely to be a good fit.
The Ethos team work flexibly from home and have always done so - even before the pandemic.
Setting up and managing a Google Ads account takes focus. We can be more productive at home and we don't waste time commuting.
This helps keep costs affordable for the high level of service that we provide.