"We paid less, for more leads, which converted better"

Testimonials

Rachel Chorley

Senior Brand Manager. Crest Medical

"I’ve been working with Ethos as our PPC partner for nearly two years, and the experience has been outstanding.

Karen and her team are not only highly responsive but also incredibly knowledgeable about paid advertising across both Google and Microsoft Ads.

They consistently offer valuable insights to ensure we’re getting the maximum return on our advertising spend. Regular updates and actionable recommendations to improve conversion rates are always on point.

Additionally, Ethos' monitoring dashboard is user-friendly and offers both real-time and historical data in a clear, accessible format.

Overall, they’ve been an essential partner in driving our success."

Martin Price

Co-Founder. Secure Screening Services

"We have recently started working with Ethos to run our PPC. From the outset they have been responsive and taken time to understand us as a business and our industry.
The onboarding was smooth and communication appropriate leaving everyone clear on the process and what was going to happen next.
As we already had a PPC process that was performing OK we were keen not to lose any of the good stuff that we were doing. Ethos were really careful to test and review the changes made and I must say have taken our PPC to another level, bringing more revenue into the business.
Great value for money and super professional. Thanks Ethos!"

Jolene Barrett

Marketing Manager, real PE

"The Ethos team have been so brilliant to work with.
We have found them knowledgeable, professional and really friendly.
They made the whole process simple, sharing invaluable advice and recommendations.
The insights and feedback on the analytics have always been comprehensive and we have seen an improvement across all our metrics.
They also make everything easy to understand!
I’d recommend Ethos to other organisations looking to elevate their performance – they’re a great extension to your team."

Hilary Duggan

Co-Founder. Finfort Ltd

"Outstanding Google Ads Agency – Expert, Ethical, and a True Partner

Finfort Locks have the pleasure of working with Ethos, and they have exceeded our expectations in every way. They are absolute experts at what they do, bringing deep knowledge and strategic insight to our Google Ads campaigns.

Ethos What truly sets Ethos apart is their unwavering commitment to integrity. They don’t just talk about ethical advertising—they deliver it. Their approach aligns perfectly with our values, ensuring that every campaign is run with transparency, honesty, and a focus on long-term success rather than short-term gains.

Beyond their technical skills, Ethos has become a trusted partner in our business journey. Karen, Dorcas, and the team don’t just manage our ads; they offer broader business advice, helping us make informed decisions that go beyond advertising. They feel like an extension of our own team, genuinely invested in our growth and success.

On a personal level, working with Karen and Dorcas is an absolute pleasure. They are approachable, insightful, and encouraging. If you're looking for a Google Ads agency that combines expertise, ethical practices, and true partnership, look no further than Ethos. We highly recommend them!

Thank you from Hilary and the Finfort Locks team."

Rachel Waterfield

Marketing Director. The Metatech Group

"The Metatech Group has worked with Ethos Metrics for over 3 years, and we have achieved excellent results with both of our brands.

The Account Management from Dorcas and Katie has always been seamless, providing insightful monthly reports and encouraging regular reviews to ensure we maximise our budget across the various channels.

If you are looking for a PPC agency to help you grow your business, then look no further."

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Rachel Atkins

Director of Marketing and Operations. Recruitment Juice

"We have been working with Ethos for a few months now and cannot fault their service and expertise.
They go above and beyond in every aspect - from running our account to answering the many questions we have.
They are truly experts in their field and we would wholeheartedly recommend Ethos for all your business needs."

Santiago Molinero

Marketing Manager. Penta Precision

"Working with Ethos Metrics has been a great experience. Karen, Dorcas, and the team are not just PPC specialists—they truly care about your brand and overall marketing strategy. Unlike many agencies that simply manage ads, Ethos took the time to understand our business, challenge our positioning, and engage in conversations that went beyond PPC.

Their attention to detail in setting up goals, refining tracking in Google Tag Manager, and ensuring our GA4 setup was solid was outstanding, something even an internationally well-regarded SEO agency recently praised. They were professional, knowledgeable, and proactive throughout our time working together.

While our campaigns didn't deliver the return we needed to justify ongoing investment, that does not take away from the expertise and dedication of the Ethos team. If you’re looking for an agency that goes beyond ad management and genuinely invests in your success, Ethos Metrics is a fantastic choice."

Paula Parker

Owner. PP8 Marketing

"If you are unsure whether Google ads or other digital ads would work for you. do not hesitate, contact Karen and her team at Ethos Metrics.
You will not find anyone more honest, more knowledgeable or more pleasant to deal with.
They are my 'go-to' for anything digital advertising. I always appreciate their honesty.
Many of my clients have gained double digit growth thanks to this teams efforts."

Alastair Shanks

Business Owner. Right At Home GF

"It is great when you find a supplier you can trust and believe that they genuinely want to make a difference to your organisation.

With Ethos that is what we have found - very happy with the team and the work they are doing for us."

Emma Selby

Managing Director / Owner, SiGNAL

"Karen and her team are consistently helpful and knowledgeable with a great deal of insight and creativity thrown in!
They are also lovely people who charge for their work fairly and transparently.
Highly recommended by all at SiGNAL!"

Christina Hamilton

Marketing Director. GJC Advisory

"Karen and Jacky have been invaluable in optimising our shopping and search ad campaigns.
Their expertise has significantly improved our campaign performance and ROI.
We recently underwent a website migration, and their guidance, support, and insightful advice has been crucial in successfully transitioning our ad accounts.
I would highly recommend their services"

Lauren Dawkins

Founder. Koox Agency

"We work with Ethos across a number of clients and cannot recommend them enough.

Their professionalism, knowledge, expertise in Google Advertising and constant attention to detail is always appreciated and I am so grateful to be working with them.

Thank you to all of the Ethos team!"

Jennifer Corless

Head of Communications, Challengers

"Ethos Metrics deliver a fantastic service and we would highly recommend them to anyone looking for support on PPC advertising and Google Analytics.
The team are extremely friendly and always go above and beyond to ensure we have what we need.
We are very lucky to be supported by Ethos pro bono as a charity partner, and their contribution to the charity is invaluable."

Julie Hall

Business Development Manager. DREAMTEK

"It is an absolute pleasure working with Ethos Metrics.
Laura and Vikki are not only very professional and so knowledgeable in this field but they are also such lovely people to work with.
They have gone way beyond to help us and provide sound advice and support.
We have been working with them for 2 months and the results are already very positive.
I can highly recommend the Ethos Metrics team."

Liz Young

Business Development & Marketing Manager. Right At Home

"We have been working with Ethos for nearly one year now and the support from Haidee and Dorcas has been invaluable.

They have been flexible in their approach, always keen to adapt to ensure our needs are met and are always on the end of the phone if I have a question.

80% of our enquiries come from Google advertising so it is a real pleasure to be working with experts!"

John Ryland

Director, Ryland Research

"Gave excellent advice, concerning Google Ads and alternatives that could potentially work better for our business.
They also helped us considerably in an emergency situation to mitigate hacker attack damage."

Carole Ankers

Head of Marketing, MetaCompliance

"I have worked with Ethos for a number of years and their focus and attention to detail is amazing!

 

They genuinely care about getting the best results for your business and have lots of ideas how to do this.

 

Highly recommended."

Chloe Harrison

Digital Content Manager, Coram

"We have been so impressed with Ethos Metrics right from the start. Their expertise is second to none, with in-depth knowledge of Google Analytics and a strategic approach to Google Ads which helps to deliver the best results. They provide outstanding support and always respond quickly to requests. Lastly, they are just genuinely lovely people to work with! A huge thank you to Jackie, Ruth and Sam for all of your hard work on our account at Coram. We are already reaping the benefits of working with you and long may it continue!

Pamela Headley

Manager - End User, Wallace Cameron International

"We've been working with Ethos Metrics for a year now.

 

Karen, Jackie and the team are great to work with and I can highly recommend this dedicated team."

Graham Fry

Castle Cameras

"We’ve been working with Ethos Metrics for our PPC needs for several years, and we can’t say enough good things about them! Ethos truly stands out in the industry. Their team consistently goes above and beyond to provide us with fantastic service—nothing is ever too much trouble.

The results speak for themselves: we’ve seen year-on-year growth since we started working together. We always feel well-informed about their progress, and they communicate in a way that’s easy to understand. It gives us great confidence knowing our PPC investment is in such capable hands.

In what can often feel like a complicated world of SEO and PPC agencies, Ethos shines brightly. I wholeheartedly recommend them to anyone looking for a top-notch partner!"

Nick Kent

Kent Property

"Karen and the team at Ethos stepped in and solved a problem this week, going over and above our arrangement.... not many companies do this in today's world.
Highly knowledgeable, highly proficient and pleasant to deal with (and they speak in a language that I can understand rather than techie!)"

Debbie
Woodbridge

Director of Education and Industry Engagement, The Design and Technology Association

"Ethos Metrics give me great confidence in what they are doing for us.
They helped us through the process of getting our Google Grants approved and our Google adverts set up.
They clearly outlined everything we needed to do and we feel we now understand this area of digital marketing much more.
I would highly recommend then to anyone"

Karan
Hopper

Director, Kameleon Marketing

"Ethos Metrics are by far the best PPC specialists I have come across. Having worked with Karen and the team for years on various small business client PPC strategies alongside my Marketing Consultancy, I can highly recommend this very experienced, and dedicated team. They are hugely committed to doing the very best for their clients, transparent in all activities, skilled at optimisation and forthcoming with pro-active proposals to continually better results. If you are running PPC for your business, Ethos should be your go-to partner."
Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Howard
Bareham

Co-Founder, Trisonic

"I cannot recommend Ethos Metrics highly enough…
If you are after a bespoke personalised service, then Ethos is the company for you.
Karen and her team know their stuff inside out and are a joy to work with."

Peter
Moore

CEO, It's Lolly Limited

"The Google and Bing campaigns managed by Ethos have successfully launched and promoted our Self Serve EPoS system.
Karen and Dorcas work in partnership with the rest of our Marketing team to ensure we get the best return on our ad investment."

Francesca
Cribb

Head of Marketing, Farnham Castle

"We, at Farnham Castle, trust Ethos completely.
Their advice and recommendations are always spot on and we really appreciate that they have taken the time to understand our brand and future goals."
Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Monique
Mete

National Sales & Marketing Manager, Christmas Display Solutions

"The Christmas Display Solutions team has worked with the team at Ethos Metrics since 2016. This collaboration has been an integral part of the strong growth our business has experienced over the years.
Their friendly team are true experts and provide fantastic support and advice based on the latest research trends to guide our Google PPC strategy.
We really value the exceptional customer service they provide us and are pleased to recommend them to anyone requiring such services."

Gemma Amond

Marketing Director, Freeman Clarke

"It has been a pleasure working with Ethos Metrics. Our onboarding was seamless and they were incredibly patient with us given we're not Paid experts! The work promised was always delivered on time and explained thoroughly via prompt email exchanges, online calls or monthly meetings. I would not hesitate to recommend the Team."
Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Rory
Myles

Director, Skin Shop

"We had done our PPC in-house and also tried a large agency but were never able to scale up without a real loss of ROAS (Return On Ad Spend).
I really feel Ethos have a very professional and methodical way of squeezing every last drop of ROAS out of any given budget.

 

Highly recommended."

Lee Thomas

Marketing Manager, DB Wider Fit Shoes

"The team at Ethos are a valued partner for DB Wider Fit Shoes. They take a very proactive and personal approach to our account.
Karen and Gaynor provide clear explanations of insights and tactics for improvement, not only in our paid search ads but also in the wider business context.
Ethos have been a major contributor to the growth of our business in the last 12 months.
I would highly recommend you give them a call."

Victor Jarland

Owner, ZEN8

"I have been working with Ethos Metrics for over 2 years now, and Karen and the team is amazing!

The team goes way and beyond to help us achieve our goals and they are constantly keeping up to date with the fast-changing platforms. They've helped our DTC e-commerce generate amazing ROI."

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Chris Hillary

Owner, The Cold Pod

"Have worked with Ethos for a few months now.

 

Karen and her team really know Google Ads. I would highly recommend."

Kiri
Barker

Marketing Manager, Christmas Display Solutions

“We’re really pleased with the quality of leads that we’re getting through Google Ads.From the outset Ethos has worked to get a solid understanding of the specific needs of our business, particularly with the nuances of our niche industry. It has generated a vastly improved return on investment and we’re now making a better use of our marketing budget.”

Karen
Brooks

Marketing, Castle Cameras

"We have been with Ethos Metrics for a while now and we couldn't be happier.
They really know their stuff when it comes to the black magic of Google Shopping Campaigns and Google Ads and have improved our online sales tremendously.
They are very professional and also lovely people who break everything down so that we can understand it!
I would highly recommend them."
Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Carole Ankers

Marketing Director, Dye & Durham

"I work at Dye & Durham, a legal software technology company. We’ve got about 1,000 employees globally, so we have operations in Australia, UK, Ireland, and Canada.

We inherited many websites from an acquisition. We needed a company to come in and review what was working with the PPC and keywords. Then, they had to come back with recommendations to improve the sites’ performance and profitability.

Ethos put a phased proposal of recommendations together. In phase one, we need to look at all the websites and determine which ones are worth investing in. They’ve led further advice on what we need to build out and do to the website.

They share a dashboard of metrics with us, and we review it every week at a meeting. It has every website, number of visitors, PPC spend, what's been tracked, and what's been sold. Overall, their reporting is probably their biggest strength. They give us real visibility and clarity of what we're spending, what's working, and what's not.

Ethos is great at spotting where there's a trend or an issue, and they'll flag it to us so that we analyze it and understand what's causing the problem.

Their expertise is astounding. They're just on top of any changes, and the team understands how to balance all the work."

Sacha
Holmes

Marketing Manager, UNTAP

"Karen and Laura are simply a delight to work with. From the initial call, through set up and launch of our Google Ads they offered invaluable advice and recommendations. They made the journey through the intricate and sometimes scary world of Google Ads easy and painless.

They offer sound recommendations and suggestions to get the most out of our Ads and I have every confidence in their management of our account. I would highly recommend the brilliant team at Ethos Metrics."

Rebecca Forsyth

Marketing Manager, Vero Screening

"Always knowledgeable, friendly, organised, and supportive, it's great to work with the Ethos Metrics team. Cathy has always been full of ideas to keep our ads strategy up-to-date and effective, the team is highly responsive, and they're a pleasure to chat to and catch up with as well. Thank you!"

Daniel
Roser

Solar Armour

"I've worked with several agencies over the years in respect to AdWords and to say that these guys are a cut above the rest is the understatement of the century.

I would never have believed what a difference switching agencies would make or how much of an impact an agency could have before engaging Ethos.

I would not think twice in recommending them!"

Guy
Smith

Direct Marketing Manager, Hamelin Brands Ltd

"The Ethos team were absolutely brilliant to work with. They bring their considerable direct experience on Google Ads to bear to great effect and also sharing their insights into the results being shown. Additionally, they offer a lot of added value in advice around related aspects of the online marketing of your site, including Google Analytics and Google Tag Manager. In particular I liked that they were really in the detail of our accounts, personally managing them day to day and planning ahead to ensure the ads aligned with our marketing strategy. I'd have no hesitation in recommending them to anyone looking for help in upscaling their ecommerce website through Google Ads."
Ethos Metrics - specialist Google Ads Agency - brand photos by Claire with the Camera. Business Brand Photographer Surrey.JPG

Roy
Mitchell

Owner, Sturgess Online

"I built a successful firm from zero turnover to £250k in 2009-2012 using Google advertising. It was a question of being brave enough and holding tight! However, that just does not work anymore and I have noticed particularly over the last few years chucking money at the wall has become pointless.
I find Karen and her team very personable and tuned into what we want to achieve. They understand our targets and our budgets.
I`m delighted to say that their fees are reasonable and they stay within the spending guidelines. That`s important with Google because it can run away with you very easily. Top marks"

Nina
Assam

Owner, Soora

"We had been running a Google PPC campaign for about 2 years when Ethos came recommended to us.
At the time, we were receiving some good leads through Google but felt it could be improved. We didn't have the time or the knowledge to best manage our campaign so decided to bring in a professional.
Ethos have now been running our campaigns since 2017 and in this time, they have been so successful at improving our visibility that we, in turn, doubled our spend as we were confident on the return.
The best thing about hiring Ethos is that they always offer excellent ideas on how to improve and move the campaign forward."

Kelly
Clayton

Marketing Manager, Dye & Durham

"Ethos Metrics are experts in their field. They are very knowledgeable and have been invaluable to us in building our online advertising. I can't recommend them enough."

Jessica Veal

Marketing Manager, Vero Screening

"Ethos Metrics have been working with us for years - offering comprehensive, practical and unmatched knowledge of PPC campaigns.
Their fantastic online campaigns are responsible for a vast amount of our clients. They make something very technical and challenging look like a breeze - many thanks!"

Charlotte
Griffiths

Marketing Manager, Medway Golf

"Karen and the rest of Ethos Metrics' team boast a pro-active nature, with impressive knowledge in the field. They're quick to respond with detailed information, putting our business at complete ease by giving them responsibility of our Google Ads account.

We really appreciate the improvements which Ethos Metrics has made to our results from Paid Search advertisements. A big thank you for everything you do!"

Emma
Ryan

Marketing Manager, Acacia Learning

"The team at Ethos are just great.
Super responsive, thorough and knowledgeable.
Karen has loads of ideas and feedback too, which has really assisted us with our PPC strategy. Highly recommended."

Geraldine
Lupton

Head of Intercultural Training, Farnham Castle Training

“Fantastic service and results from Karen and the team. They really listened to us, and took the time to ensure they understood exactly what our business does, and what we wanted to achieve.”

Lucy
Burke

Marketing Manager, Secure IT Disposals

"Karen and her team have been continuously helpful throughout the whole process. They are all very knowledgeable and able to help with any queries in a timely, very friendly and approachable manor. I would highly recommend Ethos to anyone who is looking for this assistance in this line of work. Thank you :)"

Rebecca
Bahr

Marketing Manager, Aculab

“Absolutely a pleasure to work with the entire team. The team at Ethos are super flexible, professional and responsive. I'm based in California and on more than one occasion met with me on my schedule. They know their stuff and I would recommend them to any B2B or B2C trying to expand their reach / brand and conversions.”
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Nicholas
Kent

Co-Owner, Aveso

"Karen and her team were a different class than we had previously experienced.
In addition to her (and her team's) in depth knowledge she communicated clearly and effectively and really knows her stuff.
Highly recommend particularly as our brief wasn't straightforward."

Paul
Street

Managing Director, clickgolf.co.uk and golfgeardirect.co.uk

"Ethos has been helping us since 2019. Karen and Gaynor have proved themselves to be most knowledgeable, thorough and refreshingly proactive. And the results speak for themselves. A 5 Star business 👍"

Nathan
Langton

Marketing Manager, Booked it

"Ethos have been fantastic for us at Booked it.
From the outset they have provided clear, actionable advice, a real sense of partnership in achieving our aims, timely and insightful reporting, and a willingness to improve my own understanding of Google Ads."

Ben
Parkinson

Co-Owner and Commercial Director, Blue Hat Teambuilding

"I was recommended to Karen and was impressed from the very first contact. Karen and her team are more thorough than I've experienced in an agency before. They also respond to requests really fast and are always a pleasure to speak to. I can't recommend them highly enough."

Adam
Laird

Owner, Homeflow

"When Karen took over our PPC campaigns, we saw an immediate improvement across all the relevant metrics. We paid less for more leads which converted better. She has a meticulous approach, testing exhaustively and fine-tuning until we really feel we're maximising our spend.
She takes the trouble to understand our business and its needs, in order to create campaigns that are timely and relevant.
I can't recommend her and her team highly enough."

Tom
Elsmore

Director, Elsmore Properties Ltd

“I have been highly impressed by Karen. I’ve been looking to improve traffic to my business and her initial consultation was excellent. She gave great value and insights and did not push a sale. She even recommended other professionals to help me. Using Loom screen recording conveyed so much more information than a standard email. I would highly recommend her and Ethos Metrics.”

Annick
Ireland

Founder and CEO, immaculatevegan.com

"Karen and her team at Ethos have been amazing to work with. They're a group of absolute experts in their field who are always super professional to deal with, but also really personable, and often go above and beyond to help. As a non expert in Google Ads, Karen gave me really valuable advice on where we should start, making sure that we would get the best value and ROI possible for our spend, and continually monitoring and optimising our campaigns to make our budget work really hard for us. She's also been great at explaining what she's doing, why she's doing it, and giving us completely clear insights into all elements of our ads performance. Ethos's flexible approach and complete trustworthiness make them stand out from other digital marketing agencies. I couldn't recommend them more."

William
Richardson

CEO, Green Element

“It was interesting experience to undertake. Selling our course through google ads. I was, speaking on behalf of the team, not pleased with the outcome - not enough sales; BUT very pleased with the process. At not one point were duped, or told any fibs. We improved our offering and the presentation of the offering, (consultancy? - some would say), we have a clear route for the future and understanding on what we ned to achieve for google ads to work. Thank you Ethos Metrics for your help, and looking forward to working with you in the future. :)”

Louise
Boardman-
Rule

Director, Ten2Two

"I highly recommend a conversation with Karen if you are even just considering Google Ads. Insightful, knowledgeable and very honest about whether Google Ads is the right tool for your business and how to go about making it actually work for you. It's one minefield that you should let Karen and her team navigate for you!"

Karen
Winter

MD, Harvey Winter

"When I first met Ethos Metrics it was evident that I was working with professionals who really knew what they were doing.
When you're working to limited budgets and have a lot do, getting measurable value and ROI on activity such as PPC is essential.
Some of my clients work in highly competitive markets which means on-line advertising needs a creative and clever approach.
Ethos Metrics delivers that time and time again - thank you for everything you do."

James
Compton

Owner, Anopia Events

"Karen and her team are absolutely fantastic.
I'd highly recommend Ethos Metrics - in addition to an exceptional campaign build and continuous maintenance, they're constantly delivering great insights and feedback to our website, helping us grow both organic and paid leads. Highly recommend."

Stuart
Naylor

Founder, Bids Partner Ltd

"Google ads is a science and just spending money is not the answer, what you need is a sensible plan that monitors your spend and gives you a return on the monthly investment. This is where Karen will excel, you will be in fabulous hands and have a no nonsense, rewarding engagement, designed purely to get your sales up. Karen is the lady when 'Google is your friend'. "

Chris
Byrne

http://www.seolondonsurrey.co.uk

"Karen is a pay per click advertising expert with whom I've worked with on various clients. She works in a ROI-focused strategic and analytical manner, researching clients' competitors / market / services / products with an impressive microscopic level of detail (even on large e-commerce sites).
This all shows in the results she gets. Very highly recommended!"
info@ethosmetrics.com
01252 950 945