Fair and transparent

OUR FEES

how much does it cost to work with us?

At Ethos, we don't have a sales team on commission.

We charge all new clients the same - a rate that fairly reflects the time required to manage a PPC account to our high standards.

The fees below are for running an account on a single platform. If ads are run on multiple platforms (for example Google + Microsoft + LinkedIn for business-to-business lead generation, or Google + Meta + TikTok for eCommerce), then we offer discounted monthly fees - just ask.

Read our Pricing FAQs

1. SET UP FEE

An account has to be set up meticulously to work well.

We charge one fee to cover everything, including conversion tracking.

There are no hidden costs.

2. CLICKS

You'll need to pay Google for the cost of your clicks.

Our clients pay Google directly. We don't believe in merging our fees and the cost of clicks in a single invoice. You should know exactly how much you are paying us for our services.

3. MONTHLY FEE

These are shown in the tables below.

Our monthly fees are fixed according to the amount you spend on clicks.

Combined discounted monthly fees may be available for clients using multiple ad platforms.

Google, LinkedIn, Meta or TikTok Ads

Maximum monthly ad spend on one advertising platform (Google, Meta, LinkedIn or TikTok)	Monthly management fee (Ethos)
£1,250	£825
£2,500	£950
£5,000	£1,025
£7,500	£1,400
£10,000	£1,700
Over £10,000, or more than one advertising platform	Please get in touch for a quotation

Special rates are available for charities with Google Grants - just ask.

Microsoft Ads (when run with Google Ads)

Microsoft Ads (when run with Google)

Maximum monthly ad spend (Microsoft only, when run in conjunction with Google Ads)	Monthly management fee (Ethos)
£1,250	£425
£2,500	£550
£5,000	£700
£7,500	£950
£10,000	£1,150
£10,000+	Please get in touch for a quotation

It's rare that we run Microsoft Ads without a Google Ads account in place.
If you only want to run Microsoft Ads, the Google rates will apply.