Lead Generation Case Study

Christmas Display Solutions

Christmas Display Solutions produce highly creative Christmas displays for Australian shopping malls, town councils and property management firms.

Their business is strongly seasonal. Enquiries start to ramp up in March, with virtually all sales made prior to October.


“We’re really pleased with the quality of leads that we’re getting through Google Ads. From the outset Ethos has worked to get a solid understanding of the specific needs of our business, particularly with the nuances of our niche industry. It has generated a vastly improved return on investment and we’re now making a better use of our marketing budget.”

The challenge

Christmas Display Solutions had been investing in Google AdWords since early 2016 but needed to drive more high-value enquiries.

We audited their account and identified that they’d been paying for many consumer website visits rather than business-to-business clicks.

Action taken

We rebuilt the account using our highly-focused ‘Single Keyword Ad Groups’ methodology.

After hours of extensive keyword research, the newly structured account was targeted at their ideal customer base, with ads highlighting the strengths of Christmas Display Solutions relative to their competitors.

We provided advice on website optimisation and  set up conversion tracking to monitor the results of the campaign.


Spend on clicks reduced by more than half

Higher page ranking at a lower cost-per-click

9 times higher click-through-rate

5 times more trackable enquiries

Cost-per-enquiry down 92%

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