Lead Generation ROAS Calculator

Calculate your Google Ads Return On Ad Spend

Try our free instant calculator now

Simply use the sliders to choose the figures that are right for your business and see the potential number of clicks, new customers and profit.

1 Monthly ad budget How much do you want to spend on Google Ads clicks?

2 Cost per click What is the average cost per click for your keywords?

3 Conversion rate How often does a visitor convert into a paying customer on your website?

4Customer lifetime value On average, what is the lifetime value of a new customer?

Number of clicks 1,000
Number of Leads 20
Cost per Lead £75
Revenue £4,000
Profit £2,500
Return On Ad Spend (ROAS) 67%
Return on every £1 spent 67%
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